A few weeks ago, AXE Body Spray, that awful product teenage boys bathe in, released a series of ads featuring Apollo 11 astronaut Buzz Aldrin. You might have seen them.
The trouble is, they’ve been using these ads to heavily promote their “AXE Apollo Space Academy” and their “Space Camp.” Have a look:
The trouble lies in their use of ‘Space Camp’ and ‘Space Academy’ to promote their “AXE Apollo Space Academy!”
Space Camp naturally wanted a few words with Unilever, the owners of the AXE brand.
Wes Lyons has had great coverage as this has unfolded. If you want to learn more, I encourage you to check out his coverage. The first article provides a play-by-play of a meeting of the Alabama Space Science Exhibit Commission to discuss the issue, and a follow-up as well.